Linda Lee Harris has been having a love affair with wigs since high school.
“I wanted a Bob and I didn’t want to cut my hair. So I saved up my pennies and bought my first wig,” she says.
Today that passion has become a successful business. Linda owns and operates a Merle Norman Cosmetics Center in Colorado Springs that is also a wig salon – she describes it as a one-stop shop dedicated to helping women gain confident and beautiful.
Linda knows that being an avid wig lover has helped her to build her reputation. She says, “If you don’t wear wigs, how can you explain them to your customers?”
“I tell them, ‘Just wig it, Baby!’”
Linda started her career working for the previous owners of the Merle Norman Center, and when they retired, she took the reins. Over the last 36 years, Linda has built a loyal following by keeping it fun. She helps her customers understand that trying and buying wigs is like playing dress up for grown-up girls.
“It’s not a job for me. It’s more than that. You’re encouraging people to feel good themselves, and that is so rewarding.”
When Kim Reed’s mother, Mimi Vincent, started her namesake boutique in 1979, Kim was just 14-years old. Then, as an adult, she went into a different line of work. But the family wig salon business has a way of growing on you, and after 25 years as a healthcare professional, Kim and her husband took over the salon that Mimi started.
Kim tells us that when her mom started her Mimi’s Wig Boutique in Dallas, Texas, she dedicated herself to making purchasing a wig a pleasurable and educational experience. Outstanding customer service was a key part of Mimi’s vision, and Kim works hard every day maintain that legacy.
“It’s rewarding to help someone who has been devastated by hair loss feel confident again,” says Kim. “It’s so fulfilling.”
Today Mimi’s services a broad range of customers, from people suffering hair loss due to medical conditions to clients who enjoy wigs as fashion. One of the ways that Mimi’s stands out is by maintaining a comprehensive inventory.
“When someone comes in and tries on a wig, they want to be able to leave with it.” While they can’t always guarantee that, Kim and her staff try to provide that immediate gratification for most of their customers.
Social Media also plays an important role. In addition to posting regularly on Facebook, Mimi’s Wig Boutique recently launched its own YouTube Channel.
“Sometimes people pop in to see a wig we’ve posted about in person,” says Kim. “It creates excitement.”
But Kim’s most critical ingredient for success is compassion for her customers. “You have to know your customers, and you have to care.” If you have that, she says, everything else will fall into place. We couldn’t agree more.
Here’s why Every Salon Needs Social Media + Three Ways to Make it Easier
42% of all adults in the US use social media
Word Of Mouth is the most trusted form of advertising and promotion. More than 90% of consumers depend on these peer-to-peer recommendations.
The second most trusted source for information about products is online reviews. More than 70% of all American consumers are watching and listening.
With statistics like these, it is no wonder that 82% of all small business depend on others to help spread the word about their products and services. And, there are no other media better suited for that task, than social platforms.
Great social media relationships are not built overnight, and it can be challenging to find the time to focus on social media and build a loyal following. But planting the social seeds will ultimately help you put down solid roots for your business. Here’s some tips for getting increasing your social quotient:
Pick two social media platforms and focus on those.
Our recommendation for harried shop owners: Facebook and Instagram.
Facebook – Nowadays having a Facebook Page is almost as important as a company website. It is the best platform for getting in front of and staying top of mind with your customers.
Instagram – Posting images to this social media platform requires little more than a cell phone and is a fantastic, quick way to engage with your clients and see what they’re up to as well.
Make a Plan
Avoid the “What am I going to post today” panic by having a weekly plan. Start small with a scheme to post just a few times each week and design your posts around the seasons or the retailer calendar. Taking a day to create posts in advance based on your schedule will help make social media part of your routine. You can build up from there.
Share and Share Alike
Sharing content created by others not only helps ease the pressure on you to create original posts but increases fan engagement with your page as well. Clients like to know that you are a part of the community and not just pushing products at them. Sharing shows them you’re engaged and they are likely to respond in kind.
Social Media Marketing takes patience, but the effort can help build your reputation as an expert in the industry, which in turn can bolster your business. Happy posting.
We recently had the opportunity to chat with Myrna, Assistant Manager of Wig Wam Salon Boutique in Belleview, Florida and she shared her secrets for running a successful salon. The salon has been in operation since the late 1980s. Ed and Joye Peterson have owned the shop for the last ten years.
She and owner, Ed Peterson both transitioned from hair stylists into the wig business. And, Myrna says that background definitely paid off.
“It’s all about being sweet to your clients and staying humble and patient.”
Myrna understands that being a first-time wig salon customer can be intimidating. So she makes a point of helping her clients feel comfortable.
“You have to educate people about wigs,” she says, “So that means you need to learn everything you can and keep up to date with the latest styles.”
According to Myrna, if she does her job well, then becoming a wig owner is a life-changing and confidence-building experience. And, that’s service she’s proud to be able to provide.
Wig Wam Salon and Boutique, we salute your dedication.
Kara Lee knows about loyalty. In fact, that’s what she credits as the primary reason for the longevity of her business. Kara started Wigs Amor 40 years ago. Today she has two locations in the Phoenix, Arizona area.
“Long-term customers are the key to my success,” says Kara.
Over the years, Kara dedicated herself to providing her clients with excellent customer service. She describes it as being truly committed to helping women address their hair loss issues and fulfill their fashion desires. Her hard work has paid off. In addition to expanding from one to two salons, Kara now has more than 1,000 repeat customers and a bounty of word-of-mouth brand equity, things she considers to be the most valuable assets for her business.
“I took care of my clients and during the recession, they lifted me up. Some of them came and brought wigs during that time just to be supportive,” she says. Now that’s loyalty.
How did she build such a devoted client base? It’s simple, she says.
“Be honest. Be nice to your customers. And never be discouraged.”
Style watchers have been spotting a variety of bangs on the runways of Fashion Week 2017. From straight and sleek, or wispy curls to feathery and messy, finding unique variations on this classic cut will be a recurring theme for this Spring and Summer.
The weather outside might be frightful, but the award season and the hairstyles promise to be oh so delightful. The Golden Globe Awards give us our first glimpse at the star styles fans are sure to follow this year. Here’s our top five style trends to watch for on the red carpet this year…
Caption: Emily Ratajkowski’s hair looks like a long bob with a wave, but in reality this glam-wave effect was created by pinning up part of her tresses.
Photo Credit: www.harpersbazaar.com
Glam waves are the hottest trend so far and its popularity shows no signs of winding down during this award season. Watch how stars and stylists use them to add interest and pop to classic bobs!
Caption: Lilly Collins tops off her look with an updo constructed of braids and curls.
Photo Credit: www.harpersbazaar.com
Gorgeous Updos never go out of style but this year they will be tighter and more polished that those we’ve seen at previous award seasons.
Caption: Kristen Bell poofs her classic bob for a glam look.
Photo Credit: www.harpersbazaar.com
The stars are pumping up the volume this season. That means there’s a lot of hair to go around. It’s the height of sophistication.
Caption: Ruth Nega is a stunning show-stopper in a classic short finger wave style.
Photo Credit: www.harpersbazaar.com
Whether it is a highly stylized bob or a starlet channeling Veronica Lake – nothing says glamor like a sleek, deep wave. The vintage style is most definitely back. Look for it combined with long-rooted colors and bayalage blends for a distinctly contemporary take.
Natural Tresses with a bit of Glam
Caption: Mandy Moore keeps it simple and lets her natural beauty shine through.
Photo Credit: www.instyle.com
Celebrities tend to follow the latest looks from the fashion runways, and that means you are sure to spy fresh faces paired with more relaxed hairstyles. Make no mistake – those looks will be polished and might have a little bit of shimmer and sparkle sprinkled on top.
Mark These Award Dates In Your Calendar and See The Stars Strut Their Styles!
SAG (Screen Actors Guild) – January 29, 2017
BAFTA (British Academy of Film and Television Arts) – February 12, 2017
Hana is a veteran; she started her salon in 1983. Today Denver-based Hana Designs is three enterprises in one, a wig boutique, an Aveda spa and a non-profit foundation called Hana’s Hope. But this successful venture that bears her name wasn’t part of Hana’s original intention.
“It was divine intervention that led me here,” she says.
The journey began in 1978 when she was a distributor of hair extensions. A local children’s hospital reached out and asked if she could help a nine-year-old girl suffering from cancer.
Hana fashioned a wig, especially for the young patient. When the girl died, Hana was crushed. She resisted additional requests to help at first, thinking that she just couldn’t handle the emotional stress. But she recognized the need and ultimately decided that she could be the one to help.
Then another devastating blow. Hana, herself, was diagnosed with breast cancer.
“I personally went through what my clients go through, but I went through it with no means,” she says.
“That’s why I created Hana’s Hope. It was an opportunity for me to give back.”
She started taking wig donations, and today Hana’s Hope provides people suffering from hair loss for any number of medical conditions with access to wigs and hair options to help them regain the confidence necessary to begin the emotional healing that’s needed to help overcome illness.
Hana’s call to help people heal didn’t stop there. She opened her Aveda Spa because she wanted to also provide her customers with holistic, non-toxic skin and hair care options.
“I believe my business thrives because I am passionate about what I do,” says Hana. And, she has some advice to other entrepreneurs too.
“Be honest. Don’t pretend. And, do everything you possibly can to serve your customers. Put your heart and mind into it.”
Yes, it is that time of year. Time for eggnog, holiday cookies, shopping and, of course, New Year’s resolutions. Never mind the latest fad diet or promising to make it every day to the gym. We’ve got five simple resolutions that’ll be good for you and your business.
Get Real. The transition from one year to the next is an excellent time for a reality check. Take a good hard look at all aspects of your business, from the stockroom to the books. Pat yourself on the back for all things that are working but be honest about those that could use improvement. Check in too and discover which parts of the business brought you the most joy and fulfillment and which aspects caused you the most stress. Resolve to ditch or delegate the stress as much as you can in 2017.
Get A Plan. Now that you’ve done your audit, make a plan for 2017. Do it now and write it down. Be as specific as you can about each thing you’d like to accomplish and give yourself a reasonable timeframe in which to achieve it. Will it require a capital investment? You will want to plan for that too. Don’t forget to include marketing efforts in your planning. Be prepared for each shopping season with promotions you’d like to accomplish well in advance.
Get An Education. In the Information Age, learning never stops. Think you’ve mastered the latest software or that you know how to achieve all the trendiest hairstyles? Think again. Ponder for a bit and you are sure to find there is some aspect of your business that could benefit from innovation or information. The great thing about education is that once you learn it, you own it forever. Whatever you educate yourself about can only enhance both you and your business.
Get Techie With It. Is your business ‘mobile-first’? Do you have a customer database? Did we mention this was the Information Age? Now more than ever there are technological advances that can help you reach customers and organize your business more efficiently. Making sure your business has a great mobile impression is a great place to start. Cell phones are often the first point of contact for new customers. Next, tackle a database for all of your clients and prospects. Add suppliers and potential promotional partners to your database too.
Get Gussied Up. Check yourself and your salon in the mirror. Perhaps, it’s time for a make-over. When it gets busy, it is hard to think of yourself, but you need to look and feel your best too. Scope out the store too. Never underestimate the power of a new shade of lip gloss or a fresh coat of paint on the wall to brighten things up. Ensure you look as good as you want your customers to feel, and you’ll be on the right track for success.