“Learn from your customers. Know your products well. And find out what you believe in.”
Those are the sage words of advice from Brandi Connor, who has successfully been operating the wig shop that bears her name since 1982. Brandi, who started out as a hairdresser, said she always used to carry a few wigs in her salon. But as time went on, she found working with the wigs more and more intriguing.Today her boutique, located in Orange Park, Florida, caters to a broad spectrum of clients and is devoted exclusively to wig designs and hairpieces.Like many other salons, Brandi says her biggest challenge is getting people to understand that wigs and hairpieces have changed a lot. But the education obstacles are worth the reward, she says.

“Being able to see a lady come in stressed or sad and then leave with a proud smile on her face make it all worth it.”

She credits her success with learning go at it slow and taking the time to getting to know what the customers in her market want and need.