Keep Sales Hot!

10 Ways To Heat Up Your Business During Summer Months

Summer can sometimes mean slow sales for small businesses, especially for brick-in-mortar retailers. Here are some ideas to help keep your business thriving during the lazy, hazy days of summer.

HOST A IN SALON SPA PARTY

Join forces with local massage therapists, manicurists and estheticians to host a spa event at your salon. Allow clients to try on wigs styles and sip tea (or champagne) while they wait their turn to get pampered.

OFFER A WORKSHOP ON HOW TO USE TOP PIECES

Quality Top Pieces, Falls, and Extensions can be a life-saver. Your clients will appreciate a learning how to use this accessory to create today’s fashion-forward looks.

START A CUSTOMER REFERRAL PROGRAM

Word-of-Mouth marketing remains the most effective tool for growing your business. Offer your existing clientele a tangible reward for bringing new customers your way.

PARTNER WITH NEIGHBORHOOD BUSINESSES

Your neighbor businesses need you just as much as you need them. Whether it is as simple as offering discounts to each other’s client base or as challenging as staging a local fashion show, there is always synergy when local entrepreneurs work together.

GET UP TO DATE WITH SOCIAL MEDIA

Now is a great time to bring all your social media accounts update to date, make any updates to your website and plan your social media activities for the fall. When the Holiday season is in full swing, you’ll be glad you took, this time, to get ready.

DO SOME PUBLIC SPEAKING

Speaking at a local event is a great way to put your best foot forward and demonstrate that you are a local expert. If you are truly brave, you might even take it a step further and pitch a story idea to your local television station.

SPONSOR A COMMUNITY EVENT

Community service not only gets your name out there but if fosters goodwill. Your local Chamber of Commerce is a fantastic resource for information about upcoming events. It’s a win-win for all involved.

CREATE A LOYALTY PROGRAM

The competition is fierce and, it is hard to keep clients coming back. One way to help retain them is to create a loyalty program.

HOST FALL PREVIEW FEATURING THE LATEST COLOR TRENDS

The Back-To-School Shopping Season starts this month, and that means busy moms are on the go. Combine school and extra-curricular activities with work and that means women need fast, convenient, fashionable hairstyles. Show them that you’ve got the goods to keep them looking fabulous this Fall.

OFFER A WIG CARE SPECIAL

Offer an exclusive discount for existing clients on wig cleaning and maintenance. Help them clean up their wig closets and get updated new looks.